Deterrence

Description
Thorn runs the country’s most extensive online deterrence program, communicating directly with people searching for CSAM, disrupting their sense of anonymity and encouraging them to seek help. By suggesting help resources, we aim to change behavior and increase accountability. We are constantly testing messaging, identifying the best tactics to reach and persuade specific sub-groups, and capturing aggregate data to inform future research.
Organization
Thorn
Target group/intended user
Child Sexual Abuse Material (CSAM) platforms
Status
In use
Country of Origin
Date tool added to database
Sep 13, 2021 7:50 AM
Other tags